Why I don’t hate commercials—two

“Now, coffee is a sin all by itself.  It has to be a sin to smell so sexual everywhere I go that I have to have it whether at McDonald’s or Dunkin Donuts.  I blame my father for introducing me to coffee that was literally whitened by milk!” (Quote from my essay on Cravings of the Junk Food Kind, December 19, 2015)

Imagine you are a woman who knocks on a strange man’s door in your apartment building and asks him for coffee because you have run out.  He gives you Nescafe Gold Blend.   Then, in another commercial for that brand, she meets him at the party of a friend.   Eventually, in another commercial in the series, he drops by her job to give her something, probably more Nescafe (Taster’s Choice in the United States).

Creepy, you say?    Not in this serial commercial.   They eventually start dating.   Look how  coffee brought them together.    But, in real life, I would definitely be hesitant about knocking on his door.    That leads me to believe that she had seen him in the building before and knew exactly in which apartment he lived.   That could be creepy from either side.   But, this commercial serial was tantalizing at the least and I’m sure I bought some Taster’s Choice back then.

The actors were Sharon Maughan (episodes of TV series MacGyver, Inspector Morse, Murder She Wrote, etc.) and Anthony Head (Buffy the Vampire Killer TV show, Percy Jackson:  Sea of Monsters movie, etc.).   The “couple” was British and the commercials ran in England in 1987 and 1993.   They changed their accents for American television in 1990.   Each commercial ended on a cliffhanger, and resumed from where it left off the last time.   The commercials were “sophisticated and relatable” and sexy.


Written by Rosa L. Griffin






Why I don’t hate commercials–one 

When I watch movies or television shows, I get hypnotized.  I have to see every character, every detail–lighting, special effects, costume, weapons, plots, words, facial expressions, etc.

If I’m eating, my food gets cold and a meal might take a couple of hours to eat if there aren’t any commercials.   If a human being is talking to me, I’m not listening and I’m looking very annoyed at the interruption.   If the phone rings, I let it go to voicemail.  Or if I do answer the phone, the person on the other end senses that they don’t have my undivided attention unless it’s a life-or-death situation.    I have witnesses to those things.

So, if not for commercials, I wouldn’t re-heat my food, talk or listen to a human being, or return a phone call.    I also use these station breaks to fold and put away or hang up clean clothes.   Don’t forget bathroom breaks, snack breaks, coffee breaks, checking on meals I might be preparing, and writing.   Turning up the television set helps me know when my program resumes because the commercials are usually louder than the television program.   Some shows have anywhere from 3-10 commercials between each smidgeon of story.

Next time, I will be talking about specific commercials.   There are some prize-winners out there.

Written by Rosa L. Griffin